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Podcasts

For a more targeted podcast on Win/Loss Analysis, listen to Pragmatic Live, “Win/Loss Analysis: Discover What Makes Your Customer Tick.”

For a fun podcast on Win/Loss Analysis, check out Casey Cheshire’s Hard Corps Marketing with Ellen Naylor.

Elicitation: The Art of Conversation (slides from the webinar with a few extras)

Elicitation Webinar with Laurie Young of Lone Star Analysis for the Council of CI Fellows

Webinar with Jason Voiovich: You Didn’t Really Win: How to Use Customer Journey Mapping to Supercharge Win/Loss Analysis

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