We provide a structure to help you develop your world-class Win Loss program.

• The 12-step process in a lot more detail than what is provided in the Win/Loss book.

• Questions for each of the 12 steps to help you develop your own program.

• Many squishy variables such as paying interviewees, recording ethics and security.

• Case studies from real Win/Loss experiences.

• Sharing among attendees.

• Your questions answered throughout.

• Sporadic Win Loss exercises.

• Role plays: interviewer, interviewee and observer (full day program)

 

Training varies from a half day to a full day. We train in-person and remotely. If remote, we typically deliver full day training in 2 segments. People don’t stay focused virtually! 

 

“I enjoyed your Win/Loss presentation at SLA. I learned what a value-added tool win/loss analysis can be for a business. I was also impressed with your communication style, usage of PowerPoint, and engaging the audience.”

—Special Libraries Association: Competitive Intelligence Division attendee

 

Interested in training for Win/Loss analysis?  Get a head start by reading our book, Win/Loss Analysis: How to Capture and Keep the Business You Want.

 

You can also listen to Casey Cheshire interview me on Win/Loss analysis for his Hard Corps Show. It’s a golden oldie. Casey is a playful interviewer. 

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